Wednesday, October 11, 2006

Cheesecake Factory Cooks Up a Rigorous Employee Training Program

How do we compare to Cheesecake? Something to think about while waiting in line for your table.

Each candidate must go through a rigorous two-week certification process before becoming a full-fledged server. Candidates are assigned a mentor for on-the-job training. They observe how experienced servers interact with customers and navigate diverse situations in the restaurant.

At the end of the two weeks, candidates are given examinations and are required to attain a letter grade of A. They are given two attempts to qualify, and if they can’t get that A, they’re not hired.

Thirty days after becoming servers, employees receive follow-up classes. To maintain strict quality control, servers go through a recertification process once a year.

Because many of the company’s workers do not hold predictable 9-to-5 schedules, creating deep, long-lasting company ties can be a tricky undertaking. With this in mind, the Cheesecake Factory gathers employees every day for a formal meeting—a ritual long practiced by Ritz-Carlton. The sessions serve as a platform for talking about a variety of issues—from the best ways to keep the stores clean to safety tips to celebrating special events.

One way the company measures its return on investment is by examining turnover rates, which are about 15 percent below the industry average of 106 percent.

How rigorous is your Orientation compare to Cheesecake?


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